Saigon Shack Menu

Strategic menu and identity for a casual Vietnamese spot.

Class: Typography 4, Myers School of Art
Role: Concept, Print Design
Year: 2017
Tools Used: InDesign, Illustrator, Photoshop
Details: Saigon Shack is a casual sit-down Vietnamese restaurant in Manhattan. Since the restaurant is only a few blocks from NYU, this menu redesign uses a concept that educates visitors about Vietnamese culture and history to appeal to students and people who are unfamiliar with this type of cuisine.