Mental Health America
Conveying the realities of mental health in a friendly way.
Class: Typography 3, Myers School of Art
Role: Concept, Design, Illustration
Tools Used: Photoshop, InDesign
Details: Nearly one in two people in the U.S. will suffer from depression, anxiety disorders or another mental health ailment at some point in their life. My goal for this multi-channel campaign was to convince individuals that they can make a big difference in the life of a person with a mental health issue, whether it be a friend or a loved one. This campaign included magazine ads, a subway ad, and social media integration. Each piece was designed to get people to learn more, show empathy, or otherwise support someone they know who may be suffering.