Francesco Franchi is an award-winning art director and editorial designer based in Italy. I first discovered his work in the Cooper Hewitt Design Museum and was struck by the level of detail and quality of his imagery. His infographics are a real testament to the fact that often, the role of the graphic designer is to be an interpreter between the content and the reader. In Franchi’s words, “Infographics help us understand, create and experience our reality. They reveal the hidden, explain the complex and illuminate the obscure.” Infographics not only must be well-designed and meaningful, but they have to tell a story or narrative.
Look at more of Francesco Franchi’s infographics here, and watch a short video below.